80% of shoppers say music enhances the offline shopping experience
Mood Media has discovered the factors that are most important to British consumers when they are shopping offline.
First, it found that many people still prefer shopping in bricks and mortar stores due to the tactile nature of offline shopping – 78% of consumers said they value this part of the experience.
80% of consumers also suggest music makes their experience more enjoyable, with two thirds of those surveyed saying they feel more connected to brands that play the right music.
Interestingly, more than half of global respondents claimed to feel uncomfortable, angry or depressed when there is no music playing in a shop, suggesting that this has a greater impact than retailers might assume.