:NEWS ARCHIVE

Global customers still prefer the magic of in-store

Global customers still prefer the magic of in-store While digital sales may be on the rise, globally retailers are still able to draw in consumers. Mood Media, the global leader in elevating customer experiences, just launched its new global study, "The State of Brick...

10 sizzling digital marketing stats from this week

80% of shoppers say music enhances the offline shopping experience Mood Media has discovered the factors that are most important to British consumers when they are shopping offline. First, it found that many people still prefer shopping in bricks and mortar stores due...

Long live the High Street

Long live the High Street Retailers resigned to a significant drop in footfall this year should take advantage of multi-sensory innovations to draw consumers back in-store, research suggests. A new report commissioned by Mood Media found that over 60% of retailers...

Consumers ‘still prefer the theatre of in-store’

Consumers ‘still prefer the theatre of in-store’ The majority of consumers still prefer the experience of shopping in-store rather than online, new research suggests.  The report, conducted by Mood Media, found that over 60 per cent of retailers expect their footfall...

Sound of Muzak

Sound of Muzak Background music that reflects a brand’s values evokes a wide range of positive emotions among customers, and increases overall satisfaction not to mention sales, finds Retail Focus. Playing background music that is a good fit for the brand can increase...

10 juicy digital marketing stats from this week

Eight in 10 shoppers think music makes in-store shopping more enjoyable A report by Mood Media has highlighted the importance of improved customer experience in-store. In a survey of 2,000 consumers, 89% said they are likely to revisit a store if it has an enjoyable...

Top three ways to boost loyalty and footfall

Top three ways to boost loyalty and footfall How can retailers forge stronger relationships with their customers and encourage them to shop in store? Mood Media has the answer. The increasingly digital world we live in makes us crave sensorial experiences and...

Shopping with emotion: How shoppers’ senses drive retail sales

Shopping with emotion: How shoppers’ senses drive retail sales The new generation of consumers demands a different kind of sensory experience. Victoria McDermott takes a look at some of the insights gleaned from Retail Week and Mood Media’s new Shopping with Emotion...

Back to the future of retail

Back to the future of retail Consumers have changed across the years and so has their retail experience. Retailers have been transforming customer experiences since the 1800’s when the department store was born. For example, the 1920’s marked the explosion of the...

The Evolution Of The In-Store Customer Experience

The Evolution Of The In-Store Customer Experience "Two hundred and seventeen years ago, Napoleon conquered Italy, Washington, D.C., became the capitol of the United States, and Charles Goodyear (of tire and rubber fame) was born. At the same time, and, of course,...

Topshop’s New Year Power Playlist

Topshop’s New Year Power Playlist "A new year wouldn’t be the same without new music, so we’re sharing a playlist of fresh tracks from Mood, the people behind the music playing in Topshop’s UK stores. Themed around achieving your New Year goals, this playlist is...