Long live the High Street
Retailers resigned to a significant drop in footfall this year should take advantage of multi-sensory innovations to draw consumers back in-store, research suggests.
A new report commissioned by Mood Media found that over 60% of retailers expect their footfall to drop or remain the same in 2017. However, the same report highlighted that 77% of customers would pick a bricks-and-mortar store over online if stores provided a more engaging, multi-sensory experience, leveraging music, scents and visuals.
The report, which analysed insight from senior directors from several international retailers and surveyed 2,000 consumers, also showed a demand for interactive features that provide sensory stimulation to be included in the in-store experience, with particular interest shown by younger shoppers.