Back to the future of retail
Consumers have changed across the years and so has their retail experience. Retailers have been transforming customer experiences since the 1800’s when the department store was born.
For example, the 1920’s marked the explosion of the senses – be it Christmas Carols in shop windows or the diffusion of music inside the stores, retail has taken the path of emotion. Creating a positive emotional response from customers can enhance their mood and therefore influence purchasing decisions. Brands such as Abercrombie & Fitch discovered this in the 1970s when sensorial marketing became a priority, seamlessly integrating scent, screens and music, to create a unique and recognisable atmosphere.