Mood Media’s 2019 study Power of Sensory Marketing: Quantifying the Impact of Sensory Marketing is in Raconteur’s report ‘The Future of Retail‘.

Digital signage, scent and music combine to inspire consumers, increasing their return visits to high street stores and propensity to buy says, Linda Ralph, vice president of international business development, Mood Media.

The full report can be viewed and downloaded here.

To read more about Mood Media’s research on the Power of Sensory Marketing please click here.