MOOD+MOTIVI

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MOTIVI, PART OF MIROGLIO GROUP, IS AN AFFORDABLY-PRICED ITALIAN FASHION APPAREL BRAND, WITH STYLE VERY MUCH ON ITS FOREFRONT. TO STAND OUT IN THE BUSY RETAIL SPACE IN CORSO VITTORIO EMANUELE, MILAN, MOTIVI’S FLAGSHIP STORE NEEDED SOMETHING INNOVATIVE TO CREATE A VISUAL EXPERIENCE THAT WOULD WOW CUSTOMERS INVITING PEOPLE IN.

ON ITS FIRST EVER WORK WITH THE BRAND, MOOD MEDIA CREATED TWO CUSTOMISED TRANSPARENT LED PANELS THAT ARE HEART-SHAPED MATCHING MOTIVI’S LOGO. THE PAIR OF HEARTS WERE PLACED IN THE MAIN WINDOW, DISPLAYING DYNAMIC AND COLOURFUL GRAPHICS THAT BROUGHT MOTIVI’S PASSION FOR FASHION TO LIFE.

THE DISPLAY SHOWS VIDEOS THAT CHANGE BETWEEN BRIGHT COLOURS, FLOWERS, FIREWORKS, AND THE BRANDS TAGLINE “LOOK WITH THE HEART”.