PORCELANOSA Group is one of the world’s leading manufacturers of ceramic flooring and wall tiles, kitchens, bathrooms and building solutions, with a portfolio of eight expert brands: Porcelanosa, Venis, Gamadecor, Krion, L’Antic Colonial, Butech, Noken and Urbatek. Present in 150 countries, with 1,000 stores worldwide, including New York, London, Miami, Paris and Milan.
The 27th edition of Porcelanosa Group’s International Exhibition of Global Architecture and Interior Design, in January 2020, was designed to give all Porcelanosa‘s brands the opportunity to present their versatile proposals to top professionals in the sector. Sustainability and energy efficiency concepts permeated the exhibition, which received over 12,000 visitors..
Mood Media was invited to create a fully immersive sensory experience at Urbatek’s XTONE zone. The innovative & unlimited characteristics of this range was brought to life in a labyrinthine journey that took visitors through 14 different rooms, all connect under the key theme of Nature. The four elements of matter: fire, earth, water, and air were enhanced by Mood through a careful selection of scents and sounds that provided a unique sensory experience along the way. The sound of a river, the rain falling on land, footsteps in the leaves on a forest floor, the crackling of fire, the aroma of wood, leather, nature and dunes, were used to elevate the customer experience to a universe of sensations and imagination.