INSPIRING YOUR CUSTOMERS TO SPEND MORE OF THEIR DOLLARS WITH YOUR BUSINESS IS ALL ABOUT HOW YOU ADD VALUE TO THE CUSTOMER EXPERIENCE.
5 WAYS TO IMPROVE YOUR HOLIDAY DIGITAL SIGNAGE
The holiday shopping season is just around the corner – and with consumer spendingexpected to surpass 2014’s numbers this merry time of year, it’s important to start looking for creative ways to ensure that your business gets a bigger piece of the pie.
Inspiring your customers to spend more of their dollars with your business is all about how you add value to the customer experience, and there’s no better way to do it during the holiday rush than by leveraging your digital signage.
WANT TO LEARN HOW? LOOK BELOW – THESE TIPS WILL GET YOU STARTED.
1 Tell an inspiring story. Is your brand doing something special for the holiday season? Use your holiday digital signage as a platform for highlighting charitable contributions, donations, and other philanthropic efforts. You’ll inspire and engage customers, strengthen positive perception of your brand and boost awareness of your supported causes – all in the spirit of giving.
2 Spruce up your content. Low-quality photos and improperly formatted content will appear blurry, out of focus, and otherwise unprofessional. Show your customers you care by using vivid dynamic images and video – and make sure your content is formatted to the proper aspect ratio to ensure proper display. A little extra attention will significantly improve your holiday digital signage – creating a captivating display your customers will enjoy and appreciate.
3 Give frequently. Offer attractive incentives and holiday specials, and make sure the content displayed is both recent and relevant. Remove holiday sales and promotional content as soon as it no longer applies. For example, displaying sold out items or Black Friday specials after the fact is a serious faux pas, and it could cause conflict between your employees and customers. You’ll avoid customer confusion (and serious discontent!) by ensuring that your displayed offers are always up to date, and that your content is updated regularly.
The aesthetic appeal of your dining room is also a considerable element of your experience design strategy – and when it comes to QSR, digital signage is king. From digital menu boards to branded television programming, the right visuals will capture your customers’ attention and bring your brand to life. With digital signage systems, you can customize the displays to match the colors of your brand and give your dining room some real “pop” – all while driving sales for maximum ROI.
4 Encourage reciprocity. Want to engage your customers like never before? Ask them to support your business with a call to action. Provide links to social media and encourage them to post about their gift giving efforts or holiday experience. You can even sweeten the deal and encourage more enthusiastic interaction by offering live feed updates which include their personalized content – or by offering VIP gifts, specials, or prizes to those who participate.
5 Make it worthwhile. Your customers are sick of constant selling – and why wouldn’t they be? ‘Tis the season to celebrate giving – so why not use your holiday digital signage to add value to the customer experience?
Your digital displays can be used to offer helpful, informative content – such as wayfinding tips, checkout speed, and customer service info. They can also be used to provide additional information regarding product pricing, features, comparisons, or even complimentary items within your store – all information which improves customer convenience and adds value to the in-store experience.
To get the most from your holiday digital signage, it’s best to ask where you can add value and help your customers benefit from your showcased content. This kind of engagement will inspire higher customer spending, loyalty and longevity – truly, the gift that keeps on giving!
For more information about improving your customer experience, contact Mood Media today! Our experts will help you set the right mood, from the start.