THE SHEER VERSATILITY OF DIGITAL MENU BOARDS HAS BECOME AN INTEGRAL PART IN THE WAY CUSTOMERS VIEW THE OVERALL QUALITY OF A GIVEN RESTAURANT.
DIGITAL MENU BOARDS: DELIVERING GREAT RESTAURANT EXPERIENCES
Across the globe, the restaurant industry as a whole is steadily beginning to capitalize on the value of digital menu boards. Today’s restauranteurs understand that their guests are looking for more than just food on a plate, and digital menu boards can help deliver the welcoming, interactive experience that guests expect of their favorite places to eat.
In short, the sheer versatility of digital menu boards has become an integral part in the way customers view the overall quality of a given restaurant. Here is how:
1 Catch the eye with high-res images. From the time your guests walk through the front door to the moment they take their first bites, they’re constantly taking in and noticing what’s around them. The shape of the salt and pepper shakers, the music overhead, the paintings on the walls, the screens above the bar. All of these elements shape the customer experience at your restaurant, and the high-resolution displays of digital menu boards give your restaurant a “wow” factor that no guest can miss.
2 Show, don’t tell. One of the great advantages of digital menu boards is the ability to showcase items in vivid detail. Sure, a waitress can always greet her guests at the table and read off the daily specials. But no matter how eloquently she describes these delectable dishes, displaying the item on a digital menu board paints a far better picture of the meal than words – spoken or in print – ever could.
Digital menu boards are outstanding for promoting regular menu items as well. How many times have you watched a waiter walk by with another guest’s dish and thought to yourself, “that sure looks good”? With digital menu boards, you don’t have to wait for a guest to order an item or rely on a spoken or written description of the item to show it off.
3 Creative promotional opportunities. Though cardboard cutouts and posters have been the mainstay of merchandising in the restaurant industry for several years now, they’re limited by size and scale, reducing the amount of items you can promote at a given time. On the other hand, digital menu boards offer a variety of creative branding options for menu items. These dynamic displays operate in the same space with the ability to carousel multiple items, opening a range of possibilities for advertisers to showcase the menu. Multi-zone layouts even allow you to promote special events alongside other images within the same screen.
4 Brand consistency across multiple locations. The key to chain success is building a good brand that provides the same great experience at every location. Restaurants can strengthen their brand and maintain such consistency by using a centralized system that allows them to coordinate all of their digital menu boards, giving management personnel streamlined control over their display content.
It’s also important to ensure that your messages are timed to display at the proper time of day. For example, a restaurant might feature tonight’s dinner specials after 5pm, but not during the breakfast hour. Remember that context-sensitive messages are the most likely to get noticed, so consider the format and presentation carefully, and keep it relevant to the customer experience.
MEASURE THE SUCCESS
Lastly, your digital signage content strategy should include a plan for measuring the impact of your communications. When you outline your methods for measurement in advance, it gives you the opportunity to demonstrate to key stakeholders the impact of your digital signage on future sales and customer satisfaction.
Remember, digital signage is one of the most versatile tools you can use to drive customer satisfaction and increase audience engagement – and when approached strategically, the impact can be incredible!
Still not sure where to start? Contact Mood Media today, and our experts will help you develop a digital signage content strategy designed to drive sales, increase brand awareness and engagement, and boost your bottom line.