BEYOND PROVIDING QUALITY TREATMENT, PHYSICIANS MUST CONSIDER THE ENTIRE PATIENT EXPERIENCE – ENCOURAGING AN ENVIRONMENT OF ENGAGEMENT AND EDUCATION.
ENGAGEMENT RX: DIGITAL SIGNAGE FOR PHYSICIANS
It’s no secret that a patient’s quality of experience often dictates his or her choice of healthcare facility – and that the quality is often determined by factors outside the traditional standard of care. Beyond providing quality treatment, physicians must consider the entire patient experience and encourage a comfortable environment filled with engagement and education.
The introduction of digital signage for physicians is just one avenue through which healthcare offices can improve the patient experience. Digital signage is a natural fit for healthcare facilities looking to reduce their reliance on bacteria-ridden educational flyers and handouts, as it provides a low-cost, sanitary platform for improved patient communication. Its ease of use can also help improve office efficiency and quality of care while informing, entertaining and educating patients at the same time.
ENLIVEN YOUR WAITING ROOM
Even in the best healthcare facilities, long wait times are often the reality. Digital signage can help alleviate patient boredom and reduce anxiety by simply providing attractive, engaging media content. Upon providing information regarding wait times, registration procedures and answers to frequently asked questions, it also streamlines patient interaction.
As a general approach, displaying educational content which encourages patient health (think diet and exercise tips) is extremely informative, and in turn it promotes the patient’s sense of well-being while reducing perceived wait time. Physicians have the ability increase patient engagement by displaying content that highlights their professional accomplishments, educational backgrounds or expertise in performing certain specialized procedures as well.
Digital signage helps physicians increase office revenues through display of waiting room content, including the promotion of pharmaceuticals and other health-related products carefully tailored to meet the specific needs of their patients.
FOCUS ON THE PATIENT EXPERIENCE
Physicians can easily improve the patient experience in the exam room by way of digital signage. By simply switching to an alternate source, physicians are able to easily provide patients with much-needed reference for conversation. Its ability to display relevant patient records or historical medical information should not be underestimated. On-screen displays are incredibly helpful when presenting data regarding unfamiliar procedures, medications or treatments, as well as the results of x-rays, medical scans and lab tests.
Digital signage provides an excellent opportunity to improve communication, eliminating the often-ignored clutter of bulletin boards and out-of-date paper handouts in favor of beautifully presented digital displays. Physicians can post vital health alerts alongside announcements for events such as blood drives, community health screenings and vaccination clinics – all with up-to-the-minute accuracy. What’s more, they can do all of this while providing breaking news and important information regarding recent innovations and advancements in the healthcare industry.
In short, digital signage offers patients an increased sense of connection and improved perception of wait times while boosting their experience of quality care. It also offers physicians an efficient channel for engaging and educating patients, improving the quality of communication, encouraging an environment of well-being, and supporting a positive and proactive approach to patient health.
5. Promote future visits. Most convenience store customers stop 1-2 times per week, and that number can be even higher for loyalty program participants. Location and brand loyalty are critical objectives for any convenience store, as they drive business – if your location is convenient, customer service is good and there is an incentive such as a reward system bringing your customers back every time, they’ll never feel the need to go elsewhere. Using digital signage to promote frequent-buyer discounts or promotional programs alongside messages which showcase your available products will give your customers further incentive to return to your location, increasing customer visits and sales.
Convenience stores that leverage smart digital signage to promote their amenities, services and products are gaining the competitive edge that helps them win customer loyalty and increase business. If you’re interested in learning more about how high-quality digital signage can help improve your sales and customer experience, contact Mood Media today. We’ll help you select the right solution for your business.