Shopping with emotion: How shoppers’ senses drive retail sales

The new generation of consumers demands a different kind of sensory experience. Victoria McDermott takes a look at some of the insights gleaned from Retail Week and Mood Media’s new Shopping with Emotion report

Despite being battered by rising business rates and growing online competition in recent years, retailers are fighting back with renewed strength and a fresh approach that is putting physical stores at the forefront of strategies.

As part of a new Retail Week report produced with Mood Media, a survey conducted with 2,000 consumers revealed that the ability to touch, feel and try the product was the number one reason they choose to shop on the high street rather than online.

Read more on Retail Week.